top of page
A school of thought.

Using an established logo, I led the PC Creative team as the lead designer and manager on this project. Our client, Laurie Luck, wanted to create a nationally recognized dog training online storefront from the established brand she had started with Smart Dog University. She needed a new website that would have the capability to host advertising and provide sophisticated content, which she would provide in her own voice as a known and highly regarded dog trainer. The site became a hub for a wide array of social media engagement. My role was to create rough concept sketches for the new WordPress site, orchestrate a photo shoot with local photographer Mary Kate Battles, and prepare graphic files to further the branding imagery in Laurie's social media venues. We used BaseCamp as a means to communicate as a team throughout the project. The site was programmed by DatAchieve in Hagerstown, MD.


The website URL is

bottom of page